Essentials of Marketing Research (Record no. 11849)
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| 000 -LEADER | |
|---|---|
| fixed length control field | nam a22 7a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20191104102753.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 191104b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9812531823 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | NARA |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 657.471.66 |
| Item number | KUM |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 20063 |
| Personal name | Kumar, V. |
| 245 ## - TITLE STATEMENT | |
| Title | Essentials of Marketing Research |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 02nd ed. |
| 260 ## - PUBLISHER, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York, |
| Name of publisher, distributor, etc. | John Wiley & Sons, |
| Date of publication, distribution, etc. | 2005, |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 553p. |
| Other physical details | 25cm |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | The nature and scope of marketing research, Data collection, Data analysis, Applications, |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 958 |
| Topical term or geographic name entry element | Marketing Research |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 20064 |
| Personal name | Aaker, David A. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 20065 |
| Personal name | Day, George S. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Universal Decimal Classification |
| Koha item type | Lending Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Universal Decimal Classification | NARA Main Library | NARA Main Library | Lending Book | 04.11.2019 | 05563 | 657.471.66 KUM | 05563 | 04.11.2019 | 05563 | 04.11.2019 | Lending Book |