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Essentials of Marketing Research

Kumar, V.

Essentials of Marketing Research - 02nd ed. - New York, John Wiley & Sons, 2005, - 553p. 25cm

The nature and scope of marketing research, Data collection, Data analysis, Applications,

ISBN: 9812531823

Subjects--Topical Terms:
Marketing Research

Dewey Class. No.: 657.471.66 / KUM

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Essentials of Marketing Research