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Qualitative Marketing Research: A Cultural Approach

Moisander, Johanna

Qualitative Marketing Research: A Cultural Approach - London, Sage Publication, 2006, - ix,225p. 25cm.

ISBN: 1412903815

Subjects--Topical Terms:
Qualitative Marketing
Marketing Research
Cultural Approach

Dewey Class. No.: 658.8 / MOI

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Qualitative Marketing Research: A Cultural Approach