Bradley, Nigel  <br/><br/>
Marketing Research : Tools and Techniques 

 - 3rd ed. 
 - United Kingdom,   Oxford University Press,   2013,  
 - 527p.  27cm. 
<br/><br/>Research preparation; Data collection;  Analysis and communication; Marketing research contexts 
<br/><br/><label>ISBN: </label>9780199655090 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Research 
<br/><br/><label>Dewey Class. No.: </label>659.113.2  / BRA