TY  - BOOK
AU  - Dunn, Michael E. 
AU  - Halsall,Chris
TI  - The Marketing Accountability Imperative : Driving Superior Returns on Marketing Investments
SN  - 9780787998325
U1  - 339.16.012.23 
PY  - 2009///,
CY  - USA
PB  - Jossey -Bass
KW  - Marketing
KW  - Marketing Accountability
ER  -