Dunn, Michael E.  <br/><br/>
The Marketing Accountability Imperative : Driving Superior Returns on Marketing Investments 

 - USA,  Jossey -Bass,  2009, 
 - vii,435p.  21cm. 
<br/><br/><label>ISBN: </label>9780787998325 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Marketing Accountability
<br/><br/><label>Dewey Class. No.: </label>339.16.012.23  / DUN