TY  - BOOK
AU  - Kotler, Philip
TI  - Marketing Management: Analysis, Planning, Implementation, and Control
SN  - 9788120311787
U1  - 658.8 
PY  - 1999///,
CY  - New Delhi
PB  - Prentice Hall of India
KW  - Marketing Management
KW  -  Analysis, Planning, Implementation, and Control
ER  -