Kotler, Philip <br/><br/>
Marketing Management: Analysis, Planning, Implementation, and Control 

 - 9th ed. 
 - New Delhi,  Prentice Hall of India,  1999, 
 - xxxviii,757p.  25cm. 
<br/><br/><label>ISBN: </label>9788120311787 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management<br/> Analysis, Planning, Implementation, and Control
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT