TY  - BOOK
AU  - Quelch, John A.
AU  - Dolan, Robert J.
AU  - Kosnik, Thomas J.
TI  - Marketing Management : Text and Cases
SN  - 9780256109559
U1  - 657 
PY  - 1993///,
CY  - New York
PB  - Irwin Mcgraw-Hill
KW  - Marketting Management
ER  -