TY  - BOOK
AU  - Kumar, V.
AU  - Aaker, David A.
AU  - Day, George S.
TI  - Essentials of Marketing Research
SN  - 9812531823
U1  - 657.471.66 
PY  - 2005///,
CY  - New York, 
PB  - John Wiley & Sons
KW  - Marketing Research
N1  - The nature and scope of marketing research, Data collection, Data analysis, Applications,
ER  -