Kumar, V. <br/><br/>
Essentials of Marketing Research 

 - 02nd ed. 
 - New York,   John Wiley & Sons,  2005, 
 - 553p.  25cm 
<br/><br/>The nature and scope of marketing research, Data collection, Data analysis, Applications,  
<br/><br/><label>ISBN: </label>9812531823 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Research
<br/><br/><label>Dewey Class. No.: </label>657.471.66  / KUM