Business Research Methods
Zikmund, William G.
Business Research Methods - Indian ed. - South-Western Cengage Learning, 2003, - xix, 747p. ill. 25cm.
The Role of Business Research; Information Systems and Knowledge Management; Theory Building; The Business Research Process; The Human Side of Business Research: Organizational and Ethical Issues. Beginning stages of the Research process; Problem Definition: The Foundation of Business Research; Qualitative Research Tools; Secondary Data Research in a Digital Age; Research Methods for Collecting primary Data; Survey Research; Survey Research: Communicating with the Respondents; Observation Methods; Experimental Research; Measurement Concepts; Measurement and Scaling Concepts; Attitude Measurement; Questionnaire Design; Sampling and Fieldwork; Sampling Design and Procedures; Determination of Sample Size: A Review of Statistical Theory; Fieldwork; Data Analysis and Presentation; Editing and Coding: Transforming Raw Data into Information; Basic Data Analysis: Descriptive Statistics; Univariate Statistical Analysis; Bivariate Statistical Analysis: Differences Between Two Variables; Bivariate Statistical Analysis: Measures of Association; Multivariate Statistical Analysis; Communicating the Research Results: Report Generation, Oral Presentation, and Follow-Up
9788131500293
001.891 / ZIK
Business Research Methods - Indian ed. - South-Western Cengage Learning, 2003, - xix, 747p. ill. 25cm.
The Role of Business Research; Information Systems and Knowledge Management; Theory Building; The Business Research Process; The Human Side of Business Research: Organizational and Ethical Issues. Beginning stages of the Research process; Problem Definition: The Foundation of Business Research; Qualitative Research Tools; Secondary Data Research in a Digital Age; Research Methods for Collecting primary Data; Survey Research; Survey Research: Communicating with the Respondents; Observation Methods; Experimental Research; Measurement Concepts; Measurement and Scaling Concepts; Attitude Measurement; Questionnaire Design; Sampling and Fieldwork; Sampling Design and Procedures; Determination of Sample Size: A Review of Statistical Theory; Fieldwork; Data Analysis and Presentation; Editing and Coding: Transforming Raw Data into Information; Basic Data Analysis: Descriptive Statistics; Univariate Statistical Analysis; Bivariate Statistical Analysis: Differences Between Two Variables; Bivariate Statistical Analysis: Measures of Association; Multivariate Statistical Analysis; Communicating the Research Results: Report Generation, Oral Presentation, and Follow-Up
9788131500293
001.891 / ZIK