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Marketing Research: Meaning, Measurement and Method

Hawkins, Del I.

Marketing Research: Meaning, Measurement and Method - Macmillan Publishing , Collier Macmilan, 1976, - xv, 736p. 23cm.

ISBN: 0024217409

Subjects--Topical Terms:
Marketing Research
Ethica Issues
Analisis Data
Meaning, Measurement, & Method

Dewey Class. No.: 380.13 / MAR

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Marketing Research: Meaning, Measurement and Method