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The Marketing Accountability Imperative : Driving Superior Returns on Marketing Investments

Dunn, Michael E.

The Marketing Accountability Imperative : Driving Superior Returns on Marketing Investments - USA, Jossey -Bass, 2009, - vii,435p. 21cm.

ISBN: 9780787998325

Subjects--Topical Terms:
Marketing
Marketing Accountability

Dewey Class. No.: 339.16.012.23 / DUN

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The Marketing Accountability Imperative : Driving Superior Returns on Marketing Investments