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Marketing Management: Analysis, Planning, Implementation, and Control

Kotler, Philip

Marketing Management: Analysis, Planning, Implementation, and Control - 9th ed. - New Delhi, Prentice Hall of India, 1999, - xxxviii,757p. 25cm.

ISBN: 9788120311787

Subjects--Topical Terms:
Marketing Management
Analysis, Planning, Implementation, and Control

Dewey Class. No.: 658.8 / KOT

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Marketing Management: Analysis, Planning, Implementation, and Control